Pinkal Medical Aesthetics
How We Helped Pinkal Medical Aesthetics Generate 255 Conversions and 286 Inbound Calls Through Google Ads and SEO
About the Client
Pinkal Medical Aesthetics is a skin care and mole removal clinic based in London, Ontario. The clinic offers services including mole removal, aesthetic treatments, and cyst removal.
When they partnered with us, they needed a reliable paid and organic strategy to drive booked calls and appointments from local patients.
.jpeg)
The Challenge
The clinic had no structured Google Ads presence and minimal organic visibility. Competing against established dermatology clinics in London, ON meant they needed both immediate paid traffic and a long-term SEO foundation to build authority in a high-intent, high-trust niche.
Paid Media Results (Jun 2025 – Mar 2026)
Across all campaigns, the account generated 627,379 impressions, 11,297 clicks, and 255 conversions at a total spend of CA$12,450.98. The average cost per conversion came in at approximately CA$48.80, well within acceptable range for a medical aesthetics practice.
South London Mole Clinic (Smart Campaign)
This campaign drove the bulk of results: 529K impressions, 8,960 clicks, 196 calls, and 27 website conversions at a spend of CA$9,926.
The average CPC held at CA$1.12 with a 2.01% conversion rate.
Calls Mole Removal & Aesthetic (Smart Campaign)
This call-focused campaign achieved a standout 3.83% conversion rate with 90 direct calls to the clinic.
At just CA$1,525 in spend, it delivered strong ROI for a lower budget allocation.
03
Organic Growth (Search Console)
On the organic side, pinkalhealth.com saw significant momentum.
Over the last 3 months, clicks grew 44% to 1,950 and impressions surged 64% to 97,300.
The homepage became the top-performing page with 823 clicks (up 65%) and a second URL variant contributing 408 clicks (up 209%).
What We Did
Our Approach
- Set up and optimized two Smart campaigns targeting mole removal and aesthetic service queries in London, ON
- Structured a call-only focus for the "Calls" campaign to drive direct phone bookings
- Used Maximize Clicks bidding at the start, then shifted budget toward higher-converting ad groups
- Built organic visibility through on-page SEO, targeting local clinic-intent keywords
- Tracked conversions across both call tracking and website form submissions